Designing the EQ app from the ground up
Team
2x Product designers
+ 1x PM + 2x C-level
+ 3x developers
My Role
Project strategy
+ Design task management
+ Userflows + IA
+ Interaction design
+ Visual design
Impact
App store release in 1 year
About the Company
EQ is a new collaborative art app by Mobil Art School.
How might we turn this paper activity into a mobile app?
Overall Goals
How might we bring a collaborative
art-making experience to mobile?
Specific Goals
Engage users to collaborate publicly and globally
Create shareable moments where users invite their friends
Include celebratory moments to build lasting satisfaction
Project Strategy
I was one of two founding designers, bringing the app from ideation through beta testing and App Store release.
1
Discovery
Test user-to-user interactions with paper prototypes.
Discover opportunities and problem areas.
Ideate solutions with team.
2
Prototyping + User testing
Create userflows.
Design wireframes + prototypes and review with stakeholders.
3
Dev + QA + Beta release
Support engineering team during QA testing and TestFlight release.
4
Beta testing
Observe TestFlight participants and survey for feedback.
Discover new opportunities and problem areas.
Ideate new solutions.
5
Iteration 2: Prototyping
+ Testing + QA
Prototype new solutions and test with users.
Support developers during dev and testing.
6
App Store release + future planning
Create assets for App Store release.
Collect feedback from users and ideate solutions for future exploration.
Key Contributions
Some significant features I implemented include:
A live queue to join public projects anytime
People can jump into ongoing projects whenever they're inspired to draw.
A variety of projects from users at all skill levels keeps things fresh and interesting.
User insights
People often opened up the beta app when they have any ongoing games, and looked for random people to play with.
Inviting users to invite their friends
After a user works on their part of a project, they're able to invite others, including non-users, to join in.
User insights
During prototype testing, participants often sent their projects to random others to see what their outcome would be.
Building community through celebratory moments
After completing a project together, users see an explorable view of their artwork, with highlights on each person's contribution.
User insights
During paper prototype testing, people were excited to reveal the final piece as projects got closer to completion.
Results
EQ launched on the App Store in May 2020.
We received positive user feedback, with praise for EQ's ease of use and collaborative features.
